Podcast Episode 26: Navigating the Legal Landscape of Pixel Tracking with Travis Rosen

Travis Rosen

In this episode, Ted Theodoropoulos sits down with Travis Rosen, Legal Process Engineer at BakerHostetler and a member of the IncuBaker team, the firm’s research and development division. Travis shares his journey from a career in healthcare to specializing in legal privacy. He also delves into the innovative pixel tracking program that earned them an award at ILTA’s Evolve conference. We explore the intricacies of pixel tracking, its legal ramifications, and the increase in related litigation. Join us to learn how pixel tracking and other cutting-edge technologies can influence your business, safeguard your privacy, and enhance operations through legal tech.

In this episode, Travis shares insights on how to:

  • Understand the role of cookies and pixels in data collection
  • Implement and utilize pixel tracking technology
  • Navigate the legal implications and litigation associated with pixel tracking
  • Benefit from in-house pixel tracking solutions
  • Enhance your business with innovative privacy services

Key takeaways:

  • Exploring and integrating emerging technologies, such as automated contract review and pixel tracking, can significantly enhance legal services and provide innovative solutions to common challenges.
  • Understanding the risks associated with pixel tracking on websites is crucial, as it can inadvertently collect personal information and result in potential legal liabilities.
  • Staying informed about the growing litigation and evolving privacy laws related to pixel tracking is essential for businesses to ensure compliance and avoid legal issues.
  • Conducting regular assessments and maintaining vigilance over website tracking technologies can help businesses protect user data and adhere to privacy regulations effectively.

About the guest, Travis Rosen

Travis Rosen is a Certified Information Privacy Professional (CIPP-US) who has worked in the legal privacy sector for 4 years. His areas of focus include data mapping, cookie compliance, data access requests, PI management, and HIPAA. Before that he worked as a Research Project Coordinator, ensuring pharmaceutical companies were adhering to FDA and CDC laws regarding post-market opiate abuse and addiction standards, along with many years working in clinical drug, neuroscience, and addiction research. He holds a Master’s of Public Health with a concentration in disease prevention and health promotion, and a B.A in International Relations and History. In his free time he’s an active musician and music producer.

Disclaimer: I am speaking in capacity as an employee of IncuBaker, a division of BakerHostetler. I am not an attorney and not speaking in the capacity of offering legal advice or solutions representing the firm. These are merely the opinions from my role as a legal process engineer for IncuBaker.

“We are a very forward-thinking sort of group here and we really gear ourselves towards emerging technologies. We try to stay on the cutting edge and offer these advanced technical services.” – Travis Rosen

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